Simply Detailed was originally founded in 2009 as a boutique that combined timeless style with everyday wearability. What began as a small dream quickly grew into one of New Braunfels’ favorite spots to shop, a place known for its curated collections, welcoming atmosphere, and attention to the little things that make a big difference. From the start, Simply Detailed stood out for its ability to bring women together through shared style and genuine connection. It became more than a boutique, it became part of the local rhythm of New Braunfels, where familiar faces stopped in to browse, chat, and find something that made them feel confident and put-together.

Matt and Liz were blessed to take ownership of Simply Detailed in 2024. They are proud New Braunfels locals who’ve built their lives and raised their family right here in the heart of the Hill Country. Their roots in this community run deep, and so does their love for the people who make it special. Liz and Matt’s vision was to continue Simply Detailed’s legacy as a welcoming, local boutique where women can feel confident, inspired, and at home. From curating new arrivals to connecting with customers who’ve become friends, Matt and Liz bring heart, hospitality, and hometown pride to everything they do.